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Премиум
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    1.1 Strategy Finishing School Course Introduction (1 Strategy Fundamentals)
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    1.2 How To Learn Strategy
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    1.3 Porsche Macan Exercise
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    1.9 Business Goals
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    1.10 Consumer Problem
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    1.12 Insights
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    1.13 Single Minded Proposition
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    1.14 Benefit Ladders
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    1.15 Word Craft
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    1.17 Missing Strategy Fundamentals
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    1.18 When you need a strategy
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    1.19 Nested Strategy Exercise
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    1.22.1 Strategy Operating System Introduction (1.22 Strategy Operating System)
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    1.22.2 What is the definition of strategy
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    1.22.3 Strategy Operating System Outputs (Models, Frameworks, Slides)
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    1.22.4 Examples
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    1.22.5 Workflow
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    1.22.6 Exercise Rosetta Stone
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    1.22.7 Your Strategy Analogy
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    1.22.8 Write down 5.1 outputs
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    1.22.9 Outputs of Examples
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    1.22.10 Assemble Your Deck
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    1.22.11 Strategy Operating System Assemble Your Deck
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    1.22.12 Strategy Finishing School Sales Page version 1.2
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    1.23.1 Strategy Breakdown Burger King (1.23 Video Resources)
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    1.23.2 Strategy Breakdown JBL
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    1.23.3 Strategy Breakdown Extra Gum
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    1.23.4 Strategy Breakdown Burger King Stevenage
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    1.23.5 How to Write a Strategy Portfolio with Mikaela Uricheck
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    1.23.6 4 Tips to learn from Nike Advertising
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    1.23.7 Nike Marketing Strategy Case Study Find Your Greatness
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    1.23.8 Strategy Breakdown Eargo
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    1.23.9 Strategy Breakdown Geico
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    1.23.10 How to Write a Strategy Plan Example Stihl
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    1.23.11 Strategy On A Page Nike New Play
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    1.23.12 How to Write a Strategy Plan IKEA
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    1.23.13 Strategy Breakdown Newcastle Brown Ale
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    1.23.14 Strategy Presentation Example for Mattress Firm with Matthew Osborne
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    2.1 Introduction To The Research Module (2 Research)
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    2.2 Strategy Kick Off Questions
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    2.3 Strategy Scrapbook Template
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    2.4 Art Of Questioning Clients (Featuring Alex Murrell)
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    2.5 Evaluating Data Sources
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    2.6 Validating Problem & Insight Statements
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    2.7 Bonus Strategy Scrapbook Interview Dakota Green Opening Moves
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    2.8 1HR Research Project Murnong (Daisy) Yams
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    3.1 Beginner What Are Insights (3 Insights)
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    3.2 Beginner Insight Vs. Observation
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    3.3 Intermediate Flipping Insights (1 Minute Insight Trick)
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    3.4 Intermediate Polishing Insights
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    3.5 Intermediate Adding Tension
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    3.6 Reframing with Marco Del Valle
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    3.7 What is an Insight Danish Chan
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    4.1 How To Write A Creative Brief Seamless Example (4 Briefing)
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    4.2 Creative Briefing GET TO BY
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    4.3 5 Steps Creative Brief to Tactical Brief
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    4.4 Single Minded Proposition
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    4.5 Number 1 Mistake Junior Planners Make
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    4.8 Writing Colorful Briefs (Webinar December 2020)
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    4.9 How to Write a Creative Brief Cheetos
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    4.10 How to Write a Creative Brief Carhartt
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    4.11 What is Advertising Strategy Spotify _ Snickers
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    4.12 How To Write A Creative Brief Example Seamless Campaign recut
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    5.1 Brand Strategy 11 (5 Brand Strategy)
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    5.2 Beginner Brand Frameworks
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    5.3 Intermediate Brand Architecture
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    5.4 Intermediate Brand Archetype
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    5.5 What is an Advertising Idea Example It’s Miller Time
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    6.1 What is Comms Planning (6 Communications Planning)
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    6.2 Beginner Consumer Journey From Data To Journey
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    6.3 Beginner Consumer Journey Mapping
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    6.4a Beginner Comms Framework
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    6.4b RXBar Comms Framework Question
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    6.4c Comms Framework Webinar (PDA)
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    6.5a Beginner Comms Planning Questions
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    6.5c Christmas 2019 Ad
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    6.5d Comms Planning Questions (Exercise Solution John Lewis)
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    6.6 Intermediate Tactical Briefing
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    6.7 Intermediate Articulating An Idea
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    6.8 Intermediate Building Out An Execution Storify The Idea
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    6.9a Intermediate Campaign Ecosystems
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    6.10a Advanced Innovation Checklist
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    6.10b Advanced Innovation Checklist Example Betterment Opening Moves
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    6.11 Advanced Blueprints
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    6.14 How to Write a Communications Strategy (June 2021)
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    6.15 Creative Strategy In Advertising Coles Supermarket Case Study
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    6.16 Creative Strategy In Advertising Facebook Example
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    6.17 Creative Strategy In Advertising HP Example
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    6.18 What is Comms Planning
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    6.19 What is Creative Strategy
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    7.1 How Advertising Works (7 Advertising Effectiveness)
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    7.2 Cogs of Marketing Effectiveness with Matt Daniell
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    7.3 Mental And Physical Availability
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    7.4 Category Entry Points
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    7.5 Distinctive Assets
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    7.6 ESOV Extra Share Of Voice
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    7.7 Setting Up A KPI Framework
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    7.8 Different Types of Measurement
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    8.1 Intermediate Proactive Strategy (8 Business Strategy)
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    8.2 Beginner SWOT Analysis
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    9.1 Beginner Designing Decks (9 Diplomacy)
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    9.2 Beginner Short Sharp Strategy
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    9.3 Beginner Writing Presentations
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    9.4 Beginner Creative Feedback
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    9.5 Intermediate How To Work With Creatives
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    9.6 Intermediate Working With Media Agencies
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    10.1 Intermediate Managing Planners (10 Management)
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    10.2 Intermediate Strategy Interview Questions
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    10.3 Advanced Setting Up A Strategy Department
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    10.4 Advanced Designing A Strategy Department
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    10.5 Advanced Setting a Department Vision
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    10.6 Advanced Scoping Strategy
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    10.7 Advanced Scoping Strategy Template
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    10.8 Advanced Being Strategic About Resourcing
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    10.9 Advertising Agency Models
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    10.10 The 3 Secrets to Attracting Great Strategy Talent
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    10.11 5 Strategy Exercises for Strategists
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    11.1 Advanced Scoping Strategy (11 Selling Strategy)
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    11.2 Advanced Scoping Strategy Template
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    11.3 Intermediate Proactive Strategy
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    12.1 Beginner Who's Who In The Agency (12 Professional Development)
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    12.2 Beginner Different Types Of Planners (Brand Planner, Comms Planner, & Media Planner)
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    12.3 Beginner Transition into Strategy
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    12.4 Beginner Strategy Confidence
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    12.5 Beginner How To Write Short Sharp Strategy
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    12.6 Beginner Writing Presentations
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    12.7 Beginner Designing Decks
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    12.8 Beginner Managing Downtime
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    12.9 Intermediate How to get a raise
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    12.10 Intermediate Strategy Portfolio
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    12.11 How To Get A Strategy Promotion Webinar (January 2021)
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    12.12 Office Hours (April 2021)
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    12.13 Three Types of Strategists
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    12.14 Strategy for Dealing with Burnout with Leah Gritton
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    13.1 Master Brand Strategy in 60 minutes (sept 20) (13 Webinars)
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    13.2 How To Setup A Strategy Department (Sept 7)
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    13.3 Roadmap For How To Break Into Strategy (August 23)
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    13.4 My Worksheet To Respond To Client Briefs (August 9)
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    13.5 5 Frameworks To Be The Next Best Strategists (July 25)
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    13.6 My Strategy On A Page Process You Can Steal (July 12)
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    13.7 Conquer Comms Strategy (June 28)
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    13.8 Master Brand Strategy in 60 minutes (June 14)
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    13.9 How Strategists Can Help Sell Innovative Work (May 24)
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    13.10 Roadmap For How To Break Into Strategy (May 17)
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    13.11 3 Roles A Creative Strategist Controls (May 3)
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    13.12 Improve Your Strategy Writing In 1 Hour (April 19)
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    13.13 Boring To Brilliant Briefs (April 5)
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    13.14 Comms Strategy (March 22)
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    13.15 How To Set Up A Strategy Department (March 8)
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    13.16 Webinar Design Thinking For Product Innovation (February 22)
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    13.17 How To Transfer Into Strategy (January 2022)
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    13.18 My Strategy Process For Responding To Client Briefs (December 2021)
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    13.19 5 Frameworks Every Ad Strategist Must Know (November 2021)
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    13.20 4 Secrets to Never Writing A Bad Brand Strategy (November 2021)
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    13.21 3 Places to Find An Insight (October 2021)
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    13.22 How to Do Comms Planning (October 2021)
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    13.23 5 Strategy Exercises to Become a Better Strategist (September 2021)
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    13.24 How to Build a Strategy Department (September 21)
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    13.25 How to Prepare for a Strategy Interview (September 21)
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    13.26 How To Transfer Into Strategy Webinar (September 21)
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    13.27 How To Write A Strategy On A Page (September 21)
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    13.28 How To Write A Creative Brief Webinar (August 21)
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    13.29 Understanding Strategy Fundamentals (August 21)
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    13.30 How To Get To An Insight (Aug 21)
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    13.31 Growing As A Strategist (May 21)
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    13.32 Writing A Strategy (May 21)
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    13.33 What Is Strategy (May 21)
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    13.34 Comms Framework (April 21)
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    13.35 How To Get A Strategy Promotion Webinar (January 21)
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    13.36 Writing Colorful Brief Webinar (Dec 20)
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    13.37 How To Find An Insight (February 2022)
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    13.38 How To Write A Strategy On A Page (February 14)
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    14.1 How To Write A Creative Brief Seamless Example (14 Creative Briefing)
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    14.2 Creative Briefing GET TO BY
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    14.3 5 Steps Creative Brief to Tactical Brief
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    14.4 Single Minded Proposition
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    14.5 Number 1 Mistake Junior Planners Make
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    14.8 Writing Colorful Briefs (Webinar December 22)
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    14.9 How to Write a Creative Brief Cheetos
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    14.10 How to Write a Creative Brief Carhartt
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    14.11 What is Advertising Strategy Spotify & Snickers
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    14.12 How To Write A Creative Brief Example Seamless Campaign recut
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    16.1 How To Transfer From Account Management To Strategy Webinar (16 Transfer From Account Management To Strategy)
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    19.1 What Is Strategy (19 Strategy Fundamentals (2021 Archive))
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    19.2 Different Types Of Planners
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    19.3 Who's Who In The Agency
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    19.4 Advertising Agency Models
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    19.5 OLD VERSION Writing Strategy
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    19.6 B) Strategy Blank Checks Jolly Rancher Review
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    19.7 Creative Briefing GET TO BY
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    19.8 How To Write Short Sharp Strategy
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    19.9 Transition into Strategy (No Agency Experience)
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    19.10 B) Live Webinar How To Transfer From Account Management
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    19.11 Managing Downtime Lesson
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    19.13 7 Frameworks Workshop [Mar 2021]
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    19.14 Exercise Strategy In Under An Hour Lawn Example
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    20.1 Strategy Toolkit Introduction (20 Strategy Kick Off Toolkit)
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    20.5 Dakota Green Opening Moves Explaining The Strategy Scrapbook
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    20.7 Strategy Blank Checks
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    20.8 Jolly Rancher Case Study Review