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  1. Урок 1. 00:03:23
    1.1 Strategy Finishing School Course Introduction (1 Strategy Fundamentals)
  2. Урок 2. 00:02:15
    1.2 How To Learn Strategy
  3. Урок 3. 00:01:37
    1.3 Porsche Macan Exercise
  4. Урок 4. 00:06:11
    1.9 Business Goals
  5. Урок 5. 00:08:35
    1.10 Consumer Problem
  6. Урок 6. 00:09:11
    1.12 Insights
  7. Урок 7. 00:03:26
    1.13 Single Minded Proposition
  8. Урок 8. 00:06:11
    1.14 Benefit Ladders
  9. Урок 9. 00:03:06
    1.15 Word Craft
  10. Урок 10. 00:05:41
    1.17 Missing Strategy Fundamentals
  11. Урок 11. 00:05:41
    1.18 When you need a strategy
  12. Урок 12. 00:02:59
    1.19 Nested Strategy Exercise
  13. Урок 13. 00:05:31
    1.22.1 Strategy Operating System Introduction (1.22 Strategy Operating System)
  14. Урок 14. 00:01:50
    1.22.2 What is the definition of strategy
  15. Урок 15. 00:03:20
    1.22.3 Strategy Operating System Outputs (Models, Frameworks, Slides)
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    1.22.4 Examples
  17. Урок 17. 00:04:47
    1.22.5 Workflow
  18. Урок 18. 00:02:09
    1.22.6 Exercise Rosetta Stone
  19. Урок 19. 00:03:09
    1.22.7 Your Strategy Analogy
  20. Урок 20. 00:01:04
    1.22.8 Write down 5.1 outputs
  21. Урок 21. 00:00:28
    1.22.9 Outputs of Examples
  22. Урок 22. 00:00:40
    1.22.10 Assemble Your Deck
  23. Урок 23. 00:00:40
    1.22.11 Strategy Operating System Assemble Your Deck
  24. Урок 24. 00:02:07
    1.22.12 Strategy Finishing School Sales Page version 1.2
  25. Урок 25. 00:01:15
    1.23.1 Strategy Breakdown Burger King (1.23 Video Resources)
  26. Урок 26. 00:01:35
    1.23.2 Strategy Breakdown JBL
  27. Урок 27. 00:02:19
    1.23.3 Strategy Breakdown Extra Gum
  28. Урок 28. 00:03:13
    1.23.4 Strategy Breakdown Burger King Stevenage
  29. Урок 29. 00:17:26
    1.23.5 How to Write a Strategy Portfolio with Mikaela Uricheck
  30. Урок 30. 00:04:01
    1.23.6 4 Tips to learn from Nike Advertising
  31. Урок 31. 00:03:44
    1.23.7 Nike Marketing Strategy Case Study Find Your Greatness
  32. Урок 32. 00:01:59
    1.23.8 Strategy Breakdown Eargo
  33. Урок 33. 00:02:58
    1.23.9 Strategy Breakdown Geico
  34. Урок 34. 00:10:02
    1.23.10 How to Write a Strategy Plan Example Stihl
  35. Урок 35. 00:04:01
    1.23.11 Strategy On A Page Nike New Play
  36. Урок 36. 00:09:48
    1.23.12 How to Write a Strategy Plan IKEA
  37. Урок 37. 00:08:10
    1.23.13 Strategy Breakdown Newcastle Brown Ale
  38. Урок 38. 00:16:38
    1.23.14 Strategy Presentation Example for Mattress Firm with Matthew Osborne
  39. Урок 39. 00:01:23
    2.1 Introduction To The Research Module (2 Research)
  40. Урок 40. 00:06:13
    2.2 Strategy Kick Off Questions
  41. Урок 41. 00:05:28
    2.3 Strategy Scrapbook Template
  42. Урок 42. 00:31:28
    2.4 Art Of Questioning Clients (Featuring Alex Murrell)
  43. Урок 43. 00:13:46
    2.5 Evaluating Data Sources
  44. Урок 44. 00:15:03
    2.6 Validating Problem & Insight Statements
  45. Урок 45. 00:16:47
    2.7 Bonus Strategy Scrapbook Interview Dakota Green Opening Moves
  46. Урок 46. 00:16:31
    2.8 1HR Research Project Murnong (Daisy) Yams
  47. Урок 47. 00:11:07
    3.1 Beginner What Are Insights (3 Insights)
  48. Урок 48. 00:03:12
    3.2 Beginner Insight Vs. Observation
  49. Урок 49. 00:07:50
    3.3 Intermediate Flipping Insights (1 Minute Insight Trick)
  50. Урок 50. 00:10:04
    3.4 Intermediate Polishing Insights
  51. Урок 51. 00:14:30
    3.5 Intermediate Adding Tension
  52. Урок 52. 00:54:23
    3.6 Reframing with Marco Del Valle
  53. Урок 53. 00:02:46
    3.7 What is an Insight Danish Chan
  54. Урок 54. 00:04:32
    4.1 How To Write A Creative Brief Seamless Example (4 Briefing)
  55. Урок 55. 00:37:06
    4.2 Creative Briefing GET TO BY
  56. Урок 56. 00:06:56
    4.3 5 Steps Creative Brief to Tactical Brief
  57. Урок 57. 00:11:02
    4.4 Single Minded Proposition
  58. Урок 58. 00:01:45
    4.5 Number 1 Mistake Junior Planners Make
  59. Урок 59. 00:39:27
    4.8 Writing Colorful Briefs (Webinar December 2020)
  60. Урок 60. 00:01:59
    4.9 How to Write a Creative Brief Cheetos
  61. Урок 61. 00:02:31
    4.10 How to Write a Creative Brief Carhartt
  62. Урок 62. 00:04:14
    4.11 What is Advertising Strategy Spotify _ Snickers
  63. Урок 63. 00:04:35
    4.12 How To Write A Creative Brief Example Seamless Campaign recut
  64. Урок 64. 00:25:00
    5.1 Brand Strategy 11 (5 Brand Strategy)
  65. Урок 65. 00:13:15
    5.2 Beginner Brand Frameworks
  66. Урок 66. 00:14:10
    5.3 Intermediate Brand Architecture
  67. Урок 67. 00:13:37
    5.4 Intermediate Brand Archetype
  68. Урок 68. 00:03:59
    5.5 What is an Advertising Idea Example It’s Miller Time
  69. Урок 69. 00:04:08
    6.1 What is Comms Planning (6 Communications Planning)
  70. Урок 70. 00:58:16
    6.2 Beginner Consumer Journey From Data To Journey
  71. Урок 71. 00:12:31
    6.3 Beginner Consumer Journey Mapping
  72. Урок 72. 00:15:14
    6.4a Beginner Comms Framework
  73. Урок 73. 00:07:21
    6.4b RXBar Comms Framework Question
  74. Урок 74. 00:51:28
    6.4c Comms Framework Webinar (PDA)
  75. Урок 75. 00:19:07
    6.5a Beginner Comms Planning Questions
  76. Урок 76. 00:02:31
    6.5c Christmas 2019 Ad
  77. Урок 77. 00:11:51
    6.5d Comms Planning Questions (Exercise Solution John Lewis)
  78. Урок 78. 00:06:56
    6.6 Intermediate Tactical Briefing
  79. Урок 79. 00:21:18
    6.7 Intermediate Articulating An Idea
  80. Урок 80. 00:12:39
    6.8 Intermediate Building Out An Execution Storify The Idea
  81. Урок 81. 00:07:49
    6.9a Intermediate Campaign Ecosystems
  82. Урок 82. 00:27:53
    6.10a Advanced Innovation Checklist
  83. Урок 83. 00:19:16
    6.10b Advanced Innovation Checklist Example Betterment Opening Moves
  84. Урок 84. 00:21:13
    6.11 Advanced Blueprints
  85. Урок 85. 00:35:59
    6.14 How to Write a Communications Strategy (June 2021)
  86. Урок 86. 00:02:30
    6.15 Creative Strategy In Advertising Coles Supermarket Case Study
  87. Урок 87. 00:03:29
    6.16 Creative Strategy In Advertising Facebook Example
  88. Урок 88. 00:02:27
    6.17 Creative Strategy In Advertising HP Example
  89. Урок 89. 00:04:57
    6.18 What is Comms Planning
  90. Урок 90. 00:09:09
    6.19 What is Creative Strategy
  91. Урок 91. 00:12:46
    7.1 How Advertising Works (7 Advertising Effectiveness)
  92. Урок 92. 00:29:52
    7.2 Cogs of Marketing Effectiveness with Matt Daniell
  93. Урок 93. 00:08:40
    7.3 Mental And Physical Availability
  94. Урок 94. 00:05:36
    7.4 Category Entry Points
  95. Урок 95. 00:03:20
    7.5 Distinctive Assets
  96. Урок 96. 00:06:28
    7.6 ESOV Extra Share Of Voice
  97. Урок 97. 00:19:43
    7.7 Setting Up A KPI Framework
  98. Урок 98. 00:22:12
    7.8 Different Types of Measurement
  99. Урок 99. 00:04:47
    8.1 Intermediate Proactive Strategy (8 Business Strategy)
  100. Урок 100. 00:17:36
    8.2 Beginner SWOT Analysis
  101. Урок 101. 00:26:54
    9.1 Beginner Designing Decks (9 Diplomacy)
  102. Урок 102. 00:19:44
    9.2 Beginner Short Sharp Strategy
  103. Урок 103. 00:17:25
    9.3 Beginner Writing Presentations
  104. Урок 104. 00:13:26
    9.4 Beginner Creative Feedback
  105. Урок 105. 00:14:38
    9.5 Intermediate How To Work With Creatives
  106. Урок 106. 00:16:53
    9.6 Intermediate Working With Media Agencies
  107. Урок 107. 00:16:34
    10.1 Intermediate Managing Planners (10 Management)
  108. Урок 108. 00:28:25
    10.2 Intermediate Strategy Interview Questions
  109. Урок 109. 00:32:47
    10.3 Advanced Setting Up A Strategy Department
  110. Урок 110. 00:25:13
    10.4 Advanced Designing A Strategy Department
  111. Урок 111. 00:21:47
    10.5 Advanced Setting a Department Vision
  112. Урок 112. 00:16:12
    10.6 Advanced Scoping Strategy
  113. Урок 113. 00:02:12
    10.7 Advanced Scoping Strategy Template
  114. Урок 114. 00:11:34
    10.8 Advanced Being Strategic About Resourcing
  115. Урок 115. 00:14:03
    10.9 Advertising Agency Models
  116. Урок 116. 00:04:17
    10.10 The 3 Secrets to Attracting Great Strategy Talent
  117. Урок 117. 00:16:37
    10.11 5 Strategy Exercises for Strategists
  118. Урок 118. 00:16:12
    11.1 Advanced Scoping Strategy (11 Selling Strategy)
  119. Урок 119. 00:02:12
    11.2 Advanced Scoping Strategy Template
  120. Урок 120. 00:04:47
    11.3 Intermediate Proactive Strategy
  121. Урок 121. 00:08:26
    12.1 Beginner Who's Who In The Agency (12 Professional Development)
  122. Урок 122. 00:18:31
    12.2 Beginner Different Types Of Planners (Brand Planner, Comms Planner, & Media Planner)
  123. Урок 123. 00:16:48
    12.3 Beginner Transition into Strategy
  124. Урок 124. 00:14:50
    12.4 Beginner Strategy Confidence
  125. Урок 125. 00:19:44
    12.5 Beginner How To Write Short Sharp Strategy
  126. Урок 126. 00:17:25
    12.6 Beginner Writing Presentations
  127. Урок 127. 00:26:54
    12.7 Beginner Designing Decks
  128. Урок 128. 00:01:47
    12.8 Beginner Managing Downtime
  129. Урок 129. 00:18:35
    12.9 Intermediate How to get a raise
  130. Урок 130. 00:14:11
    12.10 Intermediate Strategy Portfolio
  131. Урок 131. 00:38:31
    12.11 How To Get A Strategy Promotion Webinar (January 2021)
  132. Урок 132. 00:55:01
    12.12 Office Hours (April 2021)
  133. Урок 133. 00:02:44
    12.13 Three Types of Strategists
  134. Урок 134. 00:11:43
    12.14 Strategy for Dealing with Burnout with Leah Gritton
  135. Урок 135. 00:23:46
    13.1 Master Brand Strategy in 60 minutes (sept 20) (13 Webinars)
  136. Урок 136. 00:22:32
    13.2 How To Setup A Strategy Department (Sept 7)
  137. Урок 137. 00:28:08
    13.3 Roadmap For How To Break Into Strategy (August 23)
  138. Урок 138. 00:39:35
    13.4 My Worksheet To Respond To Client Briefs (August 9)
  139. Урок 139. 00:37:18
    13.5 5 Frameworks To Be The Next Best Strategists (July 25)
  140. Урок 140. 00:27:54
    13.6 My Strategy On A Page Process You Can Steal (July 12)
  141. Урок 141. 00:52:10
    13.7 Conquer Comms Strategy (June 28)
  142. Урок 142. 00:17:33
    13.8 Master Brand Strategy in 60 minutes (June 14)
  143. Урок 143. 00:46:37
    13.9 How Strategists Can Help Sell Innovative Work (May 24)
  144. Урок 144. 00:26:19
    13.10 Roadmap For How To Break Into Strategy (May 17)
  145. Урок 145. 00:35:45
    13.11 3 Roles A Creative Strategist Controls (May 3)
  146. Урок 146. 00:26:10
    13.12 Improve Your Strategy Writing In 1 Hour (April 19)
  147. Урок 147. 00:20:37
    13.13 Boring To Brilliant Briefs (April 5)
  148. Урок 148. 00:34:38
    13.14 Comms Strategy (March 22)
  149. Урок 149. 00:28:21
    13.15 How To Set Up A Strategy Department (March 8)
  150. Урок 150. 00:48:36
    13.16 Webinar Design Thinking For Product Innovation (February 22)
  151. Урок 151. 00:19:37
    13.17 How To Transfer Into Strategy (January 2022)
  152. Урок 152. 00:33:36
    13.18 My Strategy Process For Responding To Client Briefs (December 2021)
  153. Урок 153. 00:31:01
    13.19 5 Frameworks Every Ad Strategist Must Know (November 2021)
  154. Урок 154. 00:40:06
    13.20 4 Secrets to Never Writing A Bad Brand Strategy (November 2021)
  155. Урок 155. 00:36:32
    13.21 3 Places to Find An Insight (October 2021)
  156. Урок 156. 00:37:03
    13.22 How to Do Comms Planning (October 2021)
  157. Урок 157. 00:43:30
    13.23 5 Strategy Exercises to Become a Better Strategist (September 2021)
  158. Урок 158. 00:31:56
    13.24 How to Build a Strategy Department (September 21)
  159. Урок 159. 00:39:51
    13.25 How to Prepare for a Strategy Interview (September 21)
  160. Урок 160. 00:33:42
    13.26 How To Transfer Into Strategy Webinar (September 21)
  161. Урок 161. 00:31:23
    13.27 How To Write A Strategy On A Page (September 21)
  162. Урок 162. 00:40:16
    13.28 How To Write A Creative Brief Webinar (August 21)
  163. Урок 163. 00:39:54
    13.29 Understanding Strategy Fundamentals (August 21)
  164. Урок 164. 01:02:48
    13.30 How To Get To An Insight (Aug 21)
  165. Урок 165. 00:27:58
    13.31 Growing As A Strategist (May 21)
  166. Урок 166. 00:36:58
    13.32 Writing A Strategy (May 21)
  167. Урок 167. 00:43:06
    13.33 What Is Strategy (May 21)
  168. Урок 168. 00:52:16
    13.34 Comms Framework (April 21)
  169. Урок 169. 00:38:31
    13.35 How To Get A Strategy Promotion Webinar (January 21)
  170. Урок 170. 00:39:27
    13.36 Writing Colorful Brief Webinar (Dec 20)
  171. Урок 171. 00:43:59
    13.37 How To Find An Insight (February 2022)
  172. Урок 172. 00:23:49
    13.38 How To Write A Strategy On A Page (February 14)
  173. Урок 173. 00:04:32
    14.1 How To Write A Creative Brief Seamless Example (14 Creative Briefing)
  174. Урок 174. 00:37:07
    14.2 Creative Briefing GET TO BY
  175. Урок 175. 00:06:56
    14.3 5 Steps Creative Brief to Tactical Brief
  176. Урок 176. 00:11:02
    14.4 Single Minded Proposition
  177. Урок 177. 00:01:45
    14.5 Number 1 Mistake Junior Planners Make
  178. Урок 178. 00:39:27
    14.8 Writing Colorful Briefs (Webinar December 22)
  179. Урок 179. 00:01:59
    14.9 How to Write a Creative Brief Cheetos
  180. Урок 180. 00:02:31
    14.10 How to Write a Creative Brief Carhartt
  181. Урок 181. 00:04:14
    14.11 What is Advertising Strategy Spotify & Snickers
  182. Урок 182. 00:04:35
    14.12 How To Write A Creative Brief Example Seamless Campaign recut
  183. Урок 183. 01:10:48
    16.1 How To Transfer From Account Management To Strategy Webinar (16 Transfer From Account Management To Strategy)
  184. Урок 184. 00:30:33
    19.1 What Is Strategy (19 Strategy Fundamentals (2021 Archive))
  185. Урок 185. 00:18:31
    19.2 Different Types Of Planners
  186. Урок 186. 00:08:26
    19.3 Who's Who In The Agency
  187. Урок 187. 00:14:03
    19.4 Advertising Agency Models
  188. Урок 188. 00:22:16
    19.5 OLD VERSION Writing Strategy
  189. Урок 189. 00:31:12
    19.6 B) Strategy Blank Checks Jolly Rancher Review
  190. Урок 190. 00:37:06
    19.7 Creative Briefing GET TO BY
  191. Урок 191. 00:19:44
    19.8 How To Write Short Sharp Strategy
  192. Урок 192. 00:16:48
    19.9 Transition into Strategy (No Agency Experience)
  193. Урок 193. 00:51:08
    19.10 B) Live Webinar How To Transfer From Account Management
  194. Урок 194. 00:01:47
    19.11 Managing Downtime Lesson
  195. Урок 195. 00:12:37
    19.13 7 Frameworks Workshop [Mar 2021]
  196. Урок 196. 00:19:53
    19.14 Exercise Strategy In Under An Hour Lawn Example
  197. Урок 197. 00:18:22
    20.1 Strategy Toolkit Introduction (20 Strategy Kick Off Toolkit)
  198. Урок 198. 00:16:47
    20.5 Dakota Green Opening Moves Explaining The Strategy Scrapbook
  199. Урок 199. 00:22:16
    20.7 Strategy Blank Checks
  200. Урок 200. 00:31:12
    20.8 Jolly Rancher Case Study Review