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1. Start Here Overview Of Program (1. Welcome To Evolve) (1. Evolve)
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2.1. Overview (2. Why Do Ads Work (Psychology))
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2.2. Market Desires
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2.3. Market Awareness
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2.4. Market Sophistication
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2.5. Action Item Practicing The Core 3
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2.6. Market Identification
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2.7. Market Belief
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3.1. Overview & Self Onboarding (3. What Ads To Make (Research))
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3.3. Getting Ready To Do Research Part 1
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3.4. Getting Ready To Do Research Part 2
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3.6. Understanding Your Product Part 1
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3.7. Understanding The Product Part 2
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3.8. Google Research Part 1
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3.9. Google Research Part 2
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3.11. Amazon Research Part 1
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3.12. Amazon Research Part 2
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3.14. Reddit Research
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3.16. YouTube Research
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3.18. Competitor Research Part 1
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3.19. Competitor Research Part 2
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3.21. Facebook Research Part 1
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3.22. Facebook Research Part 2
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3.24. Creative Research - Part 1 (Atria)
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3.25. Creative Research Part 2
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3.27. TikTok Research
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3.29. Ad Account Research
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3.31. Understanding Other Desires
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3.32. Understanding Objections
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3.34. Cleaning Up The Research Doc
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3.36. Answer The Public Research
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3.37. Customer Phone Call Research
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4.1. Why Content Is So Important Part 1 (4. How To Get Content (Generation))
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4.2. UGC Content Overview Part 1
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4.4. How To Add a New Brand To Insense
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4.6. How To Create an Insense Campaign
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4.8. How To Process Creators & Add To Shortlist
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4.9. How To Download Creators & Upload To Sheet
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4.10. How to Hire Approved Creators Part 1
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4.12. How to Follow Up & Upload Content - Part 1
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4.13. How to Follow Up & Upload Content - Part 2
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4.17. How To Communicate With Brand Ambassadors
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4.19. Feedback Loops With Your Brand Ambassadors
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4.21. How To Get Studio Content For Ads
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4.22. How To Create Looking Studio Content For Ads
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5.8. How To Add Top Creators (5. How To Make Ads (Execution))
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5.10. How To Fill Out The Creative Roadmap Part 1
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5.11. How To Fill Out The Creative Roadmap Part 2
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5.13. How To Set Up Ad Requests With Google Docs
Урок 50. 00:17:42
5.16. How To Make Video Hooks That BANG
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5.17. Putting The Ad Together Scriptwriting
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5.20. Additional Resources For Editors
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6.1. How To Set Up Naming Templates (6. How To Setup The Ad Account)
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6.2. How To See Ads Performance + Our Columns
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6.3. How To Verify Your Business Manager
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6.4. How To Verify Your Conversion API
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6.5. How To Verify Meta Events
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7.1. Facebook Ads Strategy Philosophy (7. How To Run The Ads (Testing))
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7.2. Why You Should Never Turn Off Winning Ads
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7.3. Full Media Buying Strategy Template
Урок 61. 00:32:30
7.4. How To Set Up a 3 2 2 Campaign
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7.5. Set Up Raw Content Campaign
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7.7. How Facebook Post IDs Will Help You Scale In 2025 (Full Tutorial)
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7.7. How To Find a Facebook Ads Post ID In 90 Seconds
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7.9. When to Turn Off a 3 2 2
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7.10. When to Leave a 3 2 2 Running
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7.11. Why You Should Never Turn Off Winning Ads
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8.1. How To Set Targets & KPIs (8. How To Analyze (Data))
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8.3. How to Scale Facebook Ads Up & Down
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8.4. How to Determine Minimum Daily Spend
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8.5. How To Understand Facebook Ads Attribution
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8.7. How To Review Your Ads
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8.8. Questions To Ask When You Review Ads
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8.9. How To Do Iterations & Variations (Live Example)
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9.1. How To Set Up A Promo Campaign (9. How To Run & Scale Promos)
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9.2. How To Create Rules For Promo Campaigns
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9.3. (Advanced) Surf Scaling Method
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10.1. How To Find Time And Get Shit Done (10. Productivity System)
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10.2. How To Focus & Quiet Your Mind
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10.3. Planning & Achieving Goals (Important)
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10.4. Expect This To Be Hard
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11.1. Winning Ads Document (11. Break Down Winning Ads)
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11.2. Footwear - Creative Strategy Masterclass #1
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11.3. Humidifier V2 - Creative Strategy Masterclass #4
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11.4. Humidifier V2 - Creative Strategy Masterclass #4
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12.1. Health - How I'd Scale Age Relief To $1M-mth (12. How Shaun Would Scale X Brand)
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12.2. Health - How I'd Scale Sollume To $1M-mth
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12.3. Luxury Fashion - How I'd Scale Grams28 To $1M-mth
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12.4. Info - How I_d Scale Getspeakio To $1M-mth
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12.5. Cosmetics - How I'd Scale Kobee_s To $1M-mth
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12.6. Supplement - How I'd Scale Neptune To $300k-mth
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13.1. What Actually Creates Success (13. Bonuses)
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13.2. How To Use Offers
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13.3. How To Claim Ad Spend Refunds For Overspending
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14.1. The Q4 Timeline Document (14. Q4 Strategies)
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14.2. V.I.P Lead Gen Campaigns + Calculator
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1.1 Intro to Advertorials (Intro to Advertorials) (Advertorial mastery) (2. Ecom Masterclass)
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1.2 Intro to Advertorials
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2.1 Your Copywriting Bible
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2.2 Your Copywriting Bible
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1 Crafting Irresistible Headlines That Hook (The Blueprint for Persuasive Advertorials)
Урок 102. 00:29:13
2 Writing Leads That Pull Readers In
Урок 103. 00:22:49
3 Background Story Storytelling That Builds
Урок 104. 00:32:52
4 How to Write a Root Cause Explanation So C
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5 How to Write a Unique Mechanism So Obvious It Feels Like the
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6 Product Build Up Laying the Ground for the
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7 Product Reveal Making the Product Feel Lik
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8 Build a Close So Manipulative They’d Have to Be Crazy Not to
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9 Anchroing plus Price Reveal
Урок 110. 01:04:55
1 The Art of Selling (Ecom masterclass)
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2.1 Product Research
Урок 112. 01:18:33
2.2 Product Research
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2.3 Product Research
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3.1 Market Research
Урок 115. 01:54:55
3.2 Market Research
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3.3 Market Research
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3.4 Market Research
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3.5 Market Research
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3.6 Market Research
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3.7 Market Research
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3.8 Market Research
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3.9 Market Research
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3.10 Market Research
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3.11 Market Research
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3.12 Market Research
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4.1 Market research 2
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4.2 Market research 2
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5 Product Development
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6.1 Competitor Research
Урок 130. 00:26:27
6.2 Competitor Research
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6.3 Competitor Research
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6.4 Competitor Research
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7 Roadmap
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8.1 Ads creation
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8.2 Ads creation
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8.3 Ads creation
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9 Landing page
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1.1. What Is CRO (1. CRO Basics) (2. Evolve CRO)
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1.3. Key Metrics For CRO
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1.4. Tools Of The Trade
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1.5. Analyze Your Store
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2.1. (Evolve) Understanding Your Product (2. CRO Research)
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2.3. (Evolve) Getting Ready To Do Research + Branding
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2.5. Live Website Audit Walkthrough
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2.7. Ad Account Research For CRO
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2.9. Direct Competitor Research For CRO
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2.11. Angle Research For CRO On Google + Reddit
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2.13. Landing Page Research For CRO - Atria
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2.14. Landing Page Research For CRO - PageDeck
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2.16. CRO Research - Twitter
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3.1. Page Deck - Setting Up Foundations (3. CRO Landing Pages)
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3.3. Page Deck - Customizing Themes
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3.5. REMINDER Identify The Angle Of Your Landing Page
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3.7. Strategizing Offers For Your Landing Page
Урок 155. 00:24:04
3.8. Page Deck Offer Functionality In Page Deck
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3.10. Page Deck - Choosing Your Template
Урок 157. 00:20:12
3.12. Page Deck - Writing Your Messaging
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3.15. Page Deck - Optimizing Landing Page Content 2
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3.17. The Importance Of Functionality
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3.19. Page Deck - Optimizing Page Information
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3.21. QA, QA, QA, And Then... More QA - Part 1
Урок 162. 00:12:01
3.23. QA, QA, QA, And Then... More QA - Part 2
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3.25. Conversion Rate Optimization Hack
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4.1. How To Test Landing Pages On Meta (4. CRO Testing)
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4.2. How To Analyze Landing Page Tests On Meta
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4.4. Page Deck - How To A B Test Landing Pages
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4.5. Page Deck - What To A B Test On Landing Pages
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4.7. Intelligems - Overview Of The Software Setup
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4.8. Intelligems - URL Redirect Test
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4.10. Intelligems - Template Test
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4.11. Intelligems - Theme Test
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4.12. Intelligems - Shipping Tests
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4.13. Intelligems - The Importance Of QA
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4.14. Intelligems - Analyzing Split Tests
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4.15. Intelligems - Understanding Powered Stat Sig
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4.16. Intelligems - How To Execute Winning Tests
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5.3. CRO Easy Wins + Test Ideas (5. CRO Ongoing)
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5.4. Live Landing Page Progress - Part 1
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5.5. Live Landing Page Progress - Part 2
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6.1. Overview - The Importance Of Customer Feedback (6. CRO Customer Feedback)
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6.2. IMPORTANT - How To See If You Qualify For This
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6.3. How To Come Up With a Giveaway Offer
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6.5. How To Setup a Viral Sweep Giveaway
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6.7. Optimal Sending Schedule For Viral Sweep Campaign
Урок 185. 00:20:22
6.8. How To Design Email Templates in Klaviyo
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6.10. How To Segment The Giveaway Sending Lis
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6.12. How To Design & Launch A Viral Sweep Giveaway Page
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6.14. How To Setup The Entrants List On Klaviyo
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6.16. How to Generate & Schedule Winners Email - Part 1
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6.17. How to Generate & Schedule Winners Email
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6.18. How to Contact Individual Winners Email
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6.20. How to Schedule The Founders Discount Email
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6.32. How To Calculate ROI From Survey
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8.1. Sales CRO - Proof This Works (8. CRO Sales Optimizations)
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8.2. Shopify Discount Codes Explained
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1. Retention Masterclass - Overview (3. Evolve - Agency Edition)
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2. Retention - Typical Agencies
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3. Retention - Deep Client Understanding
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4. Retention - The Importance Of First Impressions
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5. Retention - Communication (Part 1)
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6. Retention - Communication (Part 2)
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7. Retention - Communication (Part 3)
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8. Retention - Communication (Part 4)
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9. Retention - Communication (Part 5)
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10. Retention - Communication (Part 6)
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11. Leveraging New Mechanisms
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12. Retention - Calling For Help
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13. Retention - Setting Expectations
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14. Retention - Just Give A
Урок 210. 00:04:01
15. Retention - Death By a Thousand Cuts
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16. Retention - When To Upsell & Propose Services
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17. Retention Masterclass - Recap
